AI exposure: Demonstrators and Product Promoters
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Reading this score
computed38.0% of this occupation's weighted task load is exposed, which puts Demonstrators and Product Promoters at the 67th percentile of 923 occupations. The capability is largely there. Its average task scores 2.1 out of 4 on what a current system can produce, and the frictions that hold other jobs in place are comparatively weak here.
No single friction dominates this occupation. The strongest is embodiment at 1.40 out of 3 and the weakest is accountability at 0.14, which is a narrow spread. Where nothing structural stands in the way, exposure tracks capability almost directly, and capability is the thing that changes every quarter.
The most exposed thing this job does is Record and report demonstration-related information, at 80.0%. The least is Wear costumes or sign boards and walk in public to promote merchandise, services, or events, at 0.0%. A gap of 80.0% between two parts of the same job is the reason this index publishes at task level. An occupation-wide number would have hidden both.
Within sales occupations, this one is less exposed than the median of 50.0% across the group's 22 roles, with 20 scoring higher. Being in an exposed family does not make a particular job exposed, and the reverse holds too.
What would move this score. Of 21 tasks, 13 are currently banded exposed, 0 assisted and 8 untouched. For that distribution to shift materially would take capability alone, since there is little structural friction here to slow adoption once a system can do the work. The score is re-computed every quarter against a fresh capability reference, and the change is published rather than quietly applied.
Task by task
21 tasks, O*NET 31.0| Task | Exposed | Assisted | Untouched | Importance | Band |
|---|---|---|---|---|---|
| Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed. | 80.0% | 20.0% | 0.0% | 4.35 | exposed |
| Suggest specific product purchases to meet customers' needs. | 80.0% | 20.0% | 0.0% | 4.34 | exposed |
| Identify interested and qualified customers to provide them with additional information. | 80.0% | 20.0% | 0.0% | 4.20 | exposed |
| Prepare or alter presentation contents to target specific audiences. | 80.0% | 20.0% | 0.0% | 3.89 | exposed |
| Recommend product or service improvements to employers. | 80.0% | 20.0% | 0.0% | 3.51 | exposed |
| Instruct customers in alteration of products. | 73.3% | 26.7% | 0.0% | 3.92 | exposed |
| Research or investigate products to be presented to prepare for demonstrations. | 60.0% | 15.0% | 25.0% | 4.33 | exposed |
| Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information. | 57.5% | 17.5% | 25.0% | 3.98 | exposed |
| Sell products being promoted and keep records of sales. | 50.0% | 25.0% | 25.0% | 4.52 | exposed |
| Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers. | 43.8% | 18.8% | 37.5% | 4.07 | exposed |
| Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services. | 39.6% | 22.9% | 37.5% | 4.46 | exposed |
| Train demonstrators to present a company's products or services. | 30.0% | 20.0% | 50.0% | 3.71 | exposed |
| Provide product information, using lectures, films, charts, or slide shows. | 26.7% | 23.3% | 50.0% | 3.75 | exposed |
| Practice demonstrations to ensure that they will run smoothly. | 15.0% | 10.0% | 75.0% | 3.99 | untouched |
| Work as part of a team of demonstrators to accommodate large crowds. | 15.0% | 10.0% | 75.0% | 3.81 | untouched |
| Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products. | 0.0% | 0.0% | 100.0% | 4.53 | untouched |
| Keep areas neat while working and return items to correct locations following demonstrations. | 0.0% | 0.0% | 100.0% | 4.47 | untouched |
| Set up and arrange displays or demonstration areas to attract the attention of prospective customers. | 0.0% | 0.0% | 100.0% | 4.21 | untouched |
| Transport, assemble, and disassemble materials used in presentations. | 0.0% | 0.0% | 100.0% | 4.04 | untouched |
| Stock shelves with products. | 0.0% | 0.0% | 100.0% | 3.84 | untouched |
| Wear costumes or sign boards and walk in public to promote merchandise, services, or events. | 0.0% | 0.0% | 100.0% | 3.24 | untouched |
Task text and importance ratings sourced from O*NET 31.0. Shares computed. The occupation score is the importance-weighted mean.
Where the score comes from
judgedEvery task is scored through the standardised work activities it maps to. These are this occupation’s averages on the six rubric dimensions. Capability is what AI can do; the other five are what stands in the way.
| Dimension | Mean | Scale |
|---|---|---|
| Capability | 2.10 | 0-4 |
| Embodiment | 1.40 | 0-3 |
| Presence | 0.81 | 0-3 |
| Accountability | 0.14 | 0-3 |
| Context | 1.38 | 0-3 |
| Verification cost | 0.57 | 0-3 |
What this means in practice
Where most of a role's weighted task load is exposed, the work that survives is usually the part of the job nobody wrote into the job description: deciding what should be produced rather than producing it, and being answerable for the result. The tasks lowest on this page are a better guide to where to spend your time than any general advice about the future of work.
Occupations either side of this one
The four closest scores in the same occupational family, then the four closest anywhere in the index.
Read this carefully. Exposure is not displacement. A high score means current AI systems can produce this work, not that anyone will stop paying a person to do it. Adoption depends on economics, regulation and inertia that this index deliberately does not model. How the score is built.