AI exposure: Media Programming Directors
Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.
Reading this score
computed42.8% of this occupation's weighted task load is exposed, which puts Media Programming Directors at the 76th percentile of 923 occupations. The capability is largely there. Its average task scores 2.5 out of 4 on what a current system can produce, and the frictions that hold other jobs in place are comparatively weak here.
What holds the line here is context. Across this occupation's 23 tasks it averages 1.89 out of 3, the highest of the five friction dimensions. In plain terms, the work depends on knowledge the model cannot hold. Much of this job runs on things that were never written down: what this particular organisation does, what happened last week, what the person across the table actually meant. That context is the barrier, and it erodes as systems are given more access.
The most exposed thing this job does is Review information about programs and schedules to ensure accuracy and provide such information..., at 80.0%. The least is Cue announcers, actors, performers, and guests, at 10.0%. A gap of 70.0% between two parts of the same job is the reason this index publishes at task level. An occupation-wide number would have hidden both.
Within arts, design, entertainment, sports and media occupations, this one is more exposed than most. The median across the 40 roles in the group is 36.4%, and only 15 of them score higher than this. Occupational families are not uniform, and the spread inside them is often wider than the gap between them.
What would move this score. Of 23 tasks, 17 are currently banded exposed, 3 assisted and 3 untouched. For that distribution to shift materially would take systems being given deeper access to the organisation's own records and history, which is already happening. The score is re-computed every quarter against a fresh capability reference, and the change is published rather than quietly applied.
Task by task
23 tasks, O*NET 31.0| Task | Exposed | Assisted | Untouched | Importance | Band |
|---|---|---|---|---|---|
| Review information about programs and schedules to ensure accuracy and provide such information to local media outlets. | 80.0% | 20.0% | 0.0% | 3.30 | exposed |
| Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies. | 73.3% | 26.7% | 0.0% | 4.18 | exposed |
| Prepare copy and edit tape so that material is ready for broadcasting. | 60.0% | 15.0% | 25.0% | 4.02 | exposed |
| Develop promotions for current programs and specials. | 60.0% | 15.0% | 25.0% | 3.81 | exposed |
| Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics. | 60.0% | 15.0% | 25.0% | 3.75 | exposed |
| Develop ideas for programs and features that a station could produce. | 60.0% | 15.0% | 25.0% | 3.65 | exposed |
| Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback. | 60.0% | 15.0% | 25.0% | 3.58 | exposed |
| Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming. | 50.0% | 25.0% | 25.0% | 4.04 | exposed |
| Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality. | 50.0% | 25.0% | 25.0% | 4.03 | exposed |
| Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes. | 50.0% | 25.0% | 25.0% | 3.70 | exposed |
| Confer with directors and production staff to discuss issues, such as production and casting problems, budgets, policies, and news coverage. | 50.0% | 25.0% | 25.0% | 3.42 | exposed |
| Read news, read or record public service and promotional announcements, or perform other on-air duties. | 35.0% | 40.0% | 25.0% | 4.15 | assisted |
| Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary. | 31.7% | 18.3% | 50.0% | 3.59 | exposed |
| Coordinate activities between departments, such as news and programming. | 30.0% | 20.0% | 50.0% | 3.97 | exposed |
| Establish work schedules and assign work to staff members. | 30.0% | 20.0% | 50.0% | 3.88 | exposed |
| Direct setup of remote facilities and install or cancel programs at remote stations. | 30.0% | 20.0% | 50.0% | 3.29 | exposed |
| Develop budgets for programming and broadcasting activities and monitor expenditures to ensure that they remain within budgetary limits. | 30.0% | 20.0% | 50.0% | 3.45 | exposed |
| Participate in the planning and execution of fundraising activities. | 26.7% | 23.3% | 50.0% | 2.88 | exposed |
| Act as a liaison between talent and directors, providing information that performers or guests need to prepare for appearances and communicating relevant information from guests, performers, or staff to directors. | 23.3% | 26.7% | 50.0% | 3.34 | assisted |
| Operate and maintain on-air and production audio equipment. | 21.2% | 16.2% | 62.5% | 4.42 | untouched |
| Perform personnel duties, such as hiring staff and evaluating work performance. | 16.7% | 33.3% | 50.0% | 3.89 | assisted |
| Conduct interviews for broadcasts. | 10.0% | 15.0% | 75.0% | 3.52 | untouched |
| Cue announcers, actors, performers, and guests. | 10.0% | 15.0% | 75.0% | 3.42 | untouched |
Task text and importance ratings sourced from O*NET 31.0. Shares computed. The occupation score is the importance-weighted mean.
Where the score comes from
judgedEvery task is scored through the standardised work activities it maps to. These are this occupation’s averages on the six rubric dimensions. Capability is what AI can do; the other five are what stands in the way.
| Dimension | Mean | Scale |
|---|---|---|
| Capability | 2.50 | 0-4 |
| Embodiment | 0.74 | 0-3 |
| Presence | 1.22 | 0-3 |
| Accountability | 0.59 | 0-3 |
| Context | 1.89 | 0-3 |
| Verification cost | 1.17 | 0-3 |
What this means in practice
Where most of a role's weighted task load is exposed, the work that survives is usually the part of the job nobody wrote into the job description: deciding what should be produced rather than producing it, and being answerable for the result. The tasks lowest on this page are a better guide to where to spend your time than any general advice about the future of work.
Occupations either side of this one
The four closest scores in the same occupational family, then the four closest anywhere in the index.
Read this carefully. Exposure is not displacement. A high score means current AI systems can produce this work, not that anyone will stop paying a person to do it. Adoption depends on economics, regulation and inertia that this index deliberately does not model. How the score is built.