AI exposure: Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Reading this score
computed49.2% of this occupation's weighted task load is exposed, which puts Advertising and Promotions Managers at the 87th percentile of 923 occupations. The capability is largely there. Its average task scores 2.8 out of 4 on what a current system can produce, and the frictions that hold other jobs in place are comparatively weak here.
What holds the line here is context. Across this occupation's 30 tasks it averages 2.01 out of 3, the highest of the five friction dimensions. In plain terms, the work depends on knowledge the model cannot hold. Much of this job runs on things that were never written down: what this particular organisation does, what happened last week, what the person across the table actually meant. That context is the barrier, and it erodes as systems are given more access.
The most exposed thing this job does is Analyze the effectiveness of marketing tactics or channels, at 86.7%. The least is Attend or participate in conferences, community events, and promotional events related to..., at 0.0%. A gap of 86.7% between two parts of the same job is the reason this index publishes at task level. An occupation-wide number would have hidden both.
Within management occupations, this one is more exposed than most. The median across the 56 roles in the group is 41.2%, and only 2 of them score higher than this. Occupational families are not uniform, and the spread inside them is often wider than the gap between them.
What would move this score. Of 30 tasks, 22 are currently banded exposed, 4 assisted and 4 untouched. For that distribution to shift materially would take systems being given deeper access to the organisation's own records and history, which is already happening. The score is re-computed every quarter against a fresh capability reference, and the change is published rather than quietly applied.
Task by task
30 tasks, O*NET 31.0| Task | Exposed | Assisted | Untouched | Importance | Band |
|---|---|---|---|---|---|
| Analyze the effectiveness of marketing tactics or channels. | 86.7% | 13.3% | 0.0% | 3.95 | exposed |
| Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. | 80.0% | 20.0% | 0.0% | 4.09 | exposed |
| Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services. | 80.0% | 20.0% | 0.0% | 4.06 | exposed |
| Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. | 80.0% | 20.0% | 0.0% | 3.59 | exposed |
| Analyze marketing or sales trends to forecast future conditions. | 73.3% | 26.7% | 0.0% | 3.65 | exposed |
| Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. | 73.3% | 26.7% | 0.0% | 3.74 | exposed |
| Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies. | 70.0% | 17.5% | 12.5% | 3.69 | exposed |
| Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas. | 66.7% | 33.3% | 0.0% | 3.96 | exposed |
| Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. | 60.0% | 15.0% | 25.0% | 3.18 | exposed |
| Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations. | 55.0% | 20.0% | 25.0% | 4.05 | exposed |
| Prepare budgets and submit estimates for program costs as part of campaign plan development. | 55.0% | 20.0% | 25.0% | 3.98 | exposed |
| Contact organizations to explain services and facilities offered. | 55.0% | 20.0% | 25.0% | 3.27 | exposed |
| Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. | 55.0% | 20.0% | 25.0% | 4.08 | exposed |
| Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs. | 50.0% | 25.0% | 25.0% | 3.89 | exposed |
| Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms. | 50.0% | 25.0% | 25.0% | 3.68 | exposed |
| Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. | 50.0% | 25.0% | 25.0% | 3.65 | exposed |
| Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires. | 50.0% | 25.0% | 25.0% | 3.28 | exposed |
| Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. | 45.0% | 30.0% | 25.0% | 4.09 | exposed |
| Coordinate with the media to disseminate advertising. | 45.0% | 30.0% | 25.0% | 3.66 | exposed |
| Prepare and negotiate advertising and sales contracts. | 40.0% | 35.0% | 25.0% | 3.61 | exposed |
| Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. | 29.2% | 33.3% | 37.5% | 4.03 | assisted |
| Plan and execute advertising policies and strategies for organizations. | 28.3% | 21.7% | 50.0% | 4.03 | exposed |
| Train and direct workers engaged in developing and producing advertisements. | 26.7% | 23.3% | 50.0% | 3.91 | exposed |
| Direct and coordinate product research and development. | 25.0% | 25.0% | 50.0% | 3.51 | assisted |
| Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. | 24.4% | 25.6% | 50.0% | 4.07 | assisted |
| Manage sales team, including setting goals, providing incentives, and evaluating employee performance. | 21.7% | 28.3% | 50.0% | 4.16 | assisted |
| Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers. | 11.7% | 13.3% | 75.0% | 3.98 | untouched |
| Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals. | 11.7% | 13.3% | 75.0% | 3.69 | untouched |
| Represent company at trade association meetings to promote products. | 6.7% | 18.3% | 75.0% | 3.34 | untouched |
| Attend or participate in conferences, community events, and promotional events related to products or technologies. | 0.0% | 0.0% | 100.0% | 3.13 | untouched |
Task text and importance ratings sourced from O*NET 31.0. Shares computed. The occupation score is the importance-weighted mean.
Where the score comes from
judgedEvery task is scored through the standardised work activities it maps to. These are this occupation’s averages on the six rubric dimensions. Capability is what AI can do; the other five are what stands in the way.
| Dimension | Mean | Scale |
|---|---|---|
| Capability | 2.77 | 0-4 |
| Embodiment | 0.23 | 0-3 |
| Presence | 1.07 | 0-3 |
| Accountability | 0.88 | 0-3 |
| Context | 2.01 | 0-3 |
| Verification cost | 1.26 | 0-3 |
What this means in practice
Where most of a role's weighted task load is exposed, the work that survives is usually the part of the job nobody wrote into the job description: deciding what should be produced rather than producing it, and being answerable for the result. The tasks lowest on this page are a better guide to where to spend your time than any general advice about the future of work.
Occupations either side of this one
The four closest scores in the same occupational family, then the four closest anywhere in the index.
Read this carefully. Exposure is not displacement. A high score means current AI systems can produce this work, not that anyone will stop paying a person to do it. Adoption depends on economics, regulation and inertia that this index deliberately does not model. How the score is built.